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Basic Attention Token (BAT)

BAT is the cryptocurrency of the Brave browser.

What is Basic Attention Token (BAT)?

Basic Attention Token (BAT) is a cryptocurrency token built on the Ethereum blockchain and is a key component of the Brave browser ecosystem. It aims to improve digital advertising by introducing a blockchain-based platform that enhances user privacy, rewards attention, and enables more targeted and efficient advertising.

How does Basic Attention Token work?

BAT operates within the Brave browser, which provides users with a privacy-focused browsing experience. The browser incorporates BAT as a utility token that can be earned by users for opting into privacy-respecting advertisements. Advertisers pay BAT tokens to showcase their ads, and users receive a portion of those tokens as a reward for their attention.

What are the key features of Basic Attention Token?

Basic Attention Token offers several key features, including enhanced privacy for users through the Brave browser's built-in ad and tracker blocking. It also introduces the concept of opt-in advertisements, allowing users to voluntarily engage with ads and receive BAT rewards in return. BAT aims to create a more efficient and transparent advertising ecosystem by directly connecting advertisers, users, and publishers.

Is Basic Attention Token widely adopted?

Basic Attention Token and the Brave browser have gained notable adoption and attention within the digital advertising space. The platform has attracted both users seeking enhanced privacy and advertisers interested in more effective targeting. The growing adoption of BAT tokens and the increasing user base of the Brave browser showcase the project's relevance and adoption.